Sunday, October 9, 2011
Susan G. Komen Natural Inspirations
October is Breast Cancer Awareness month. Breast cancer affects millions of women around the world, and I have personally watched loved ones struggle with the disease. I am so thankful that the disease is now highly treatable if caught early. Improvements in treatment are largely due to the work of non-profit organizations like Susan G. Komen, which raise funding for research and increase awareness of the disease.
Susan G. Komen is now the beneficiary of a body care line by Fragrance Marketing Group called Natural Inspirations. The line is is available at select Target stores and at www.target.com. According to Fragrance Marketing Group, the products in the line are "nature-based". I was not able to find ingredients online, but if I see the products in a Target store I will check out the ingredients.
The line includes a hand wash, hand lotion, body butter, shampoo, conditioner, and facial towelettes. It will soon include lip care items as well...you know I'm excited about that!
Each product is available in three scents: Purifying (Orange Ginger), Energizing (Eucalyptus Rosemary Mint), and Relaxing (Lavender). They're not the most creative scents, but they're certainly easy to make using natural essential oils and sure to be popular with a wide range of consumers. Personally, I'm most excited about the Purifying scent. The hair care items are marketed as having different benefits depending on the scent. The Purifying hair care is smoothing; the Energizing hair care is volumizing, and the Relaxing hair care is nourishing.
The packaging is pretty, and the price points are reasonably low ($5.99-$12.99). I think they would make great gifts, or treats to pamper yourself with. With a portion of each sale going directly to Susan G. Komen, it's easy to justify finding these a home :)